Which of the following is true about emotional appeals?

Which of the following is true about emotional appeals?





a. Emotional appeals are best suited for selling rational products.
b. Aristotle had categorized emotional appeals as logos.
c. Emotional appeals are those based on our senses.
d. It is best to avoid the use of emotional appeal when advertising products that do not perform any discernable rational function.
e. Emotional appeals are mainly based on logic.




Answer: C


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