Which of the following is true of writing negative announcements that maintain goodwill?
a. When planning a direct announcement, one will need to think about what kind of buffer opening to use.
b. One should not start with complimentary or cordial talk focusing on the good relationship that one has with the readers.
d. One should not begin with the explanation that justifies the negative announcement.
d. The indirect route is especially recommended when it is reasonable to expect that the readers would be disappointed by a direct presentation.
e. One should not use positive words and use negative comments when presenting the negative news itself.
Answer: D
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